The 1990s was a decade filled with vibrant colors, baggy clothes, and unforgettable dance music. From Eurodance to techno, the music scene of that era was unique and unforgettable. It seems like now, almost 30 years later, the sounds of the 90s are making a comeback in the music industry.
Last year, we witnessed a growing trend in the world of music, with some of the biggest artists incorporating the sounds of the 90s in their music. The Weeknd’s “Blinding Lights” was just the beginning. This year, we can expect to see more of this trend as artists continue to explore the sounds and styles of the 90s.
The 90s were an era of electronic dance music, which was heavily influenced by the German rave and techno culture. It is no surprise that international artists are now looking to incorporate these sounds in their music. In fact, some are even trying to revive the German rave and techno culture, which was popularized in the early 90s.
The German rave and techno culture was a movement that originated in Berlin, which was then divided into East and West. The fall of the Berlin Wall in 1989 paved the way for this movement to spread across Germany and beyond. It was a time when people were yearning for something new, something different, and the rave and techno culture provided just that.
This culture was characterized by the use of electronic instruments, such as synthesizers and drum machines, to create hypnotic and repetitive beats. The music was often accompanied by laser shows and strobe lights, creating an immersive experience for the audience. The fashion of the rave culture was also unique, with people wearing baggy clothes, brightly colored outfits, and neon accessories.
Now, almost 30 years later, this culture is making a comeback in the music industry. Artists such as Dua Lipa, Lady Gaga, and The Weeknd have all incorporated the sounds and styles of the 90s in their music. Dua Lipa’s hit single “Levitating” is a perfect example of this trend, with its use of electronic instruments and catchy beats. Lady Gaga’s “Stupid Love” also has a strong 90s vibe, with its repetitive chorus and synth-heavy instrumentation.
But it’s not just the big names in the music industry who are jumping on the 90s bandwagon. There are also emerging artists who are exploring this sound and making it their own. One such artist is 19-year-old Rina Sawayama, whose music is heavily influenced by the 90s. Her debut album, “Sawayama”, released last year, was hailed by critics as one of the best albums of 2020. It is a perfect example of how the sounds of the 90s are being reinterpreted for a new generation of music lovers.
It’s not just the music industry that is being influenced by the 90s. The fashion industry is also seeing a resurgence of 90s-inspired styles. From chunky sneakers to oversized denim jackets, the fashion of the 90s is back in vogue. Brands such as Adidas and Reebok are releasing sneakers that pay homage to the 90s, and high-end fashion labels such as Gucci and Prada are incorporating 90s-inspired designs in their collections.
The 90s was an era of optimism and hope, a time when anything seemed possible. It was a decade that saw the birth of the internet, the rise of globalization, and the end of the Cold War. It was a time when people were experimenting with new sounds, new styles, and new ways of living. It was a decade that left an indelible mark on popular culture, and it seems like that mark is still being felt today.