Apple Music May Pay More To Artists Utilizing Dolby Atmos

In a move that could reverberate throughout the music industry, Apple Music is reportedly considering weighting tracks mixed with Dolby Atmos more heavily when calculating royalties for artists. Even if users don’t activate this feature while listening, Apple Music plans to give additional weight to songs mixed with Dolby Atmos when paying out royalties. This initiative aims to incentivize artists and recording companies to embrace Dolby Atmos, even for older works already available for streaming.

This information, although not officially confirmed, stems from a report by Bloomberg. The new policy seeks to encourage artists and recording companies to utilize Dolby Atmos, a spatial audio format present in virtually all of the brand’s productions, even in older releases already in the streaming realm.

According to sources consulted by Bloomberg, Dolby Atmos music mixing is readily accessible. Therefore, investments in this technology are expected to pay off for recording companies and established artists. Dolby Atmos is an immersive sound format designed to create a sense of auditory immersion by simulating the placement of sounds around the user’s head.

Here are five key points to consider:

  1. Apple Music introduced support for Dolby Atmos spatial audio in 2021, joining other streaming services like Tidal and Amazon Music Unlimited.
  2. Unlike Apple Music, Spotify, the market leader, does not support Dolby Atmos technology. This potential expansion of artists using Dolby Atmos could position Apple Music as a distinctive player in the streaming market.
  3. Dolby Atmos is not limited to Apple products; it’s also supported by various devices from other brands such as Samsung and Motorola smartphones and tablets, Amazon Echo Studio smart speakers, and JBL soundbars, among others.
  4. If Apple’s royalty payment adjustment news is confirmed, it would join Spotify and Deezer in altering their compensation systems.
  5. Spotify plans to cease payment for songs that don’t reach 1,000 streams within 12 months, citing high processing costs and negligible revenue for such tracks. Meanwhile, Deezer intends to pay more to artists with fewer listeners and values “active engagement,” such as when users search for specific artists or songs.

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In conclusion, the potential shift in Apple Music’s royalty calculations could mark a significant milestone in the music streaming landscape, with Dolby Atmos emerging as a key factor in reshaping artist compensation.

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Read also: Apple Music Users In The US.

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