Jisu from BLACKPINK was appointed the new global fashion and beauty ambassador Christian Dior.
The press service of the popular fashion house noted that Jisu «perfectly conveys the modern femininity of the House». It was she who became the personification of the Dior spring collection of 2021.
The popular singer and model said that, in her opinion, the essence of the new collection is to reveal the inner potential of a woman, she combines hidden courage and charisma in the style of clothes.
Member BLACKPINK is very encouraged by the new work. Like any woman, she is very interested in working on the collection, considering it not only work as such, but also something from the heart. This work, according to the performer, helps her find herself.
The singer began collaborating with House Dior in December 2019. Then she was first appointed South Korean ambassador of the cosmetic brand Dior Beauty. She was also the model for the Autumn/Winter 2020 brand collection.
This appointment makes Jisa the last member of BLACKPINK, who became the global ambassador of the French luxury fashion house. Last year, her colleagues Roze and Lisa were named global ambassadors Yves Saint Laurent and Celine, respectively, and Jenny has been representing Coco Chanel since 2018.
As we see, the almost ideal appearance of the members of the popular South Korean group did not go unnoticed by world beauty brands, which offered them active mutually beneficial cooperation.