The analytics of IFPI, an organization that represents the global music industry based on global sales, downloads and broadcasts, indicates that it is the South Korean mega-group that is in first place in the world by the end of 2020.
So, BTS became the best-selling artist of 2020. Interestingly, for the first time in history, not a Western group or an English-language performer climbed the peak of world music Olympus, despite the fact that some BTS songs are still performed in English. The South Americans overtook Taylor Swift, who had the 2019 crown and even the popular Canadian rapper Drake. Weeknd finished fourth and Billie Eilish fifth. The remaining candidates for the world music crown were significantly behind.
Experts in the global music market claim that the BTS group has become a global phenomenon that has turned all the concepts of music and the path to popularity that exist before its appearance. This is a completely new creative method, new music a new style that no one in the world had before.
It is also the South Korean group that is in first place in the world in terms of mention on social networks. This project has become truly megapopular in just a few years.
BTS will soon perform on the music scene of previously unprecedented sizes and scenery during the upcoming charity event, which is due to take place on March 12. The upcoming gala concert will be dedicated to the resilience of the world music community, which has suffered greatly from COVID-19.