The global music streaming market today is developing in hypertemps. Analysts unanimously claim that this trend will continue in the coming years. The pandemic made adjustments to the plans of musicians who received the main income from performances. Yes, the sale of music on physical media is a thing of the past. That is why many performers reoriented themselves to promoting and selling compositions using music streaming services.
By uploading music to the Deezer streaming service, the artist can count on royalties – income for using his composition by the music service. In addition, his music will be distributed around the world. So, the streaming service Deezer today can be considered as an almost ideal mechanism for the “promotion” of the performer. But streaming also allows you to make good money, being almost the only perfume for the world music industry in a pandemic.
At the beginning of 2020, the service paid the authors of musical compositions $0.0056 per audition. Then, by the middle of the year, this figure increased to $0.00624. A simple calculation will lead to the conclusion that the musician will need 230,000 auditions to earn a monthly minimum wage in the United States.
But the above figures are averaged, since a lot depends on the total number of auditions on the service, its net income for a certain period and the percentage of profit that the founders decided to pay to the performers in a certain period. Also, important is the country, the resident of which posted music content on the service. The higher the cost of subscriptions and advertising, the more royalties can be. And the cost of a paid subscription, by the way, differs many times for different countries of the world. For example, in Russia it is much lower than in the United States.