If you’re not already familiar with Deezer, let’s make clear the basic information about this platform. It’s one of the best modern music streaming services that provide access to more than 90,000 million songs, as well as radio, news channels, audiobooks, and other useful and interesting content.
Deezer offers its customers a very comfortable platform experience and 5 pricing plans to suit every preference and budget. These include free, student, family, premium, and hi-fi versions. Some customers are curious about does Deezer make money,and does this service provide artists the opportunity to earn?
First, since 2010, Deezer can make a profit to pay the artists for streams and, of course, paying its employees. As we said before, the platform offers several suitable paid plans but it also profits from the free plan because the service makes its profits from advertising. The point is that when you see ads between songs, you are essentially paying for the service with your views of those ads. If you are an artist and you have a lot of streaming, you can make good money publishing your songs.
So, if you’re not on a major label, you could make more money on platforms than if you signed to a label. However, the service does not pay the artists directly, it sends payments through distributors. It works like this: about a quarter after the release of your song, you, or rather your distributor, start getting paid for the streams. By the way, the stream counts if your song was listened to for at least 30 seconds. If a particular track has not been listened to for that period of time, accordingly, you will not receive royalties for that particular track.
The royalties can be completely different. The two main factors that influence this are the artist’s popularity and the state of the market for the current month. That is, payment for a particular artist depends on the total number of streams on the Deezer service. Also, the profit of a particular artist is influenced by the amount of advertising aired in the past month, as well as the number of people who have subscribed to the service for a fee. At the end of the month, the algorithms calculate a sum for each artist based on the factors mentioned above.
The more money you want to get for streaming your songs, the more streaming services you need to publish your music on. With the special application MusConv, you can easily transfer your songs from your current service to more than 50 streaming platforms in just a few clicks.