In recent years, the existence of a once creative and truly revolutionary application of iTunes has been marked by unprecedented stagnation. The immaculate almost twenty-year work of the application did not become his pass and ticket in the third decade of the 21st century.
For several years, starting in 2018, Apple has been trying to constantly improve its virtual music store. It was updated, allegedly improving the work. But in the end, Apple quietly announced that support for the iTunes would be discontinued at the end of 2021. There is no exact date yet.
If back in 2019 such a statement caused just an information storm, then at the beginning of 2021 this information was simply lost among the sea of information noise. And this says a lot. At one time, born in 2001, the brainchild of the corporation from Cupertino was an incredible breakthrough, then by the end of the second decade of its existence it was simply outdated. And this is not the application itself, which, like all products from the guys from Cupertino, was almost ideal from a technical point of view. The fact is that working conditions have changed.
Now selling music in a virtual store has iTunes ceased to be a profitable business. Music streaming services have come first, the market of which has been developing exponentially in recent years. And Apple, of course, created its own product — the Apple Music streaming service. It was its development that became a priority for the corporation. And having at your disposal two services that are almost the same in terms of their tasks simply means spraying your strength and losing in leadership in the world market to Swedes. After all, it is the Swedish music streaming service Spotify that takes the leading position on it. True, it was Apple Music that breathed in the back of his head, and not someone else. And the struggle for leadership continues with increasing bitterness.
So, in place of the iTunes there will be three applications for streaming media: Apple Music, Apple Podcasts and Apple TV.
The application itself is still working. It can be used by everyone except those with Mac computers.
On the Internet today you can find many recommendations of applications that, in fact, have become analogues of iTunes. They appeared thanks to media rumors about the final closure of the application.
But for a period, of course, the corporation will provide users with time to switch to other applications. Of course, she will recommend Apple Music. That’s a really good choice. But do not forget that this application is not free and requires a monthly deposit of $10 for each account. Discounts are available for students and subscribers of the family tariff package, as well as for those who advance the subscription fee for the year ahead.