How Audiomack Was Created

The world of music streaming is changeable and dynamic. It is developing at a hypertempo and not every music lover can keep up with these changes.

Music streaming service Audiomack, created in 2012 by friends Dave Mackley and David Ponte, both with experience in digital advertising and rap enthusiasts. It was originally conceived as a platform for publishing demos or “mix tapes” by independent artists who paid to download your music and receive metrics from generated plays.

Over time, the model evolved towards streaming and screen advertising to create a platform where any artist could upload their music without restrictions.

The founders envisioned new artists having to go through too many customs, such as managers, publicists, and record labels, to be successful, so they decided to reduce entry barriers by connecting them directly with their audience. One of the most tangible implementations of this philosophy is that independent artists can submit their recordings for inclusion on the Audiomack homepage, whether or not they are supported by a label, giving them maximum exposure.

According to specialized media, the platform is gaining popularity due to its disruptive power, opening up new spaces and reducing the number of intermediaries in the traditional music industry who have already begun to pay attention to it. This is reflected in the fact that since October, the renowned music publication Rolling Stone has included Audiomack’s music and artists in its methodology for compiling lists of the most listened to music.

This was a milestone for the company as it confirmed the importance of Audiomack as a hotbed of new independent talent.

According to music industry experts, the international market is increasingly opening up to streaming music, as evidenced by the influence of the most popular streaming music artists on first-class events such as the Super Bowl and collaborations with other popular artists, so it is in Audiomack’s interests to attract the most talented songwriters and performers.

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Thus, the platform expansion strategy around the world is based on people integrated into the music industry and having connections with established and rising artists.

Once established artists join the platform, their popularity leads to higher ratings for up-and-coming artists, creating a win-win for all parties.

At the same time, as the scenes reopen to full capacity, the music streaming service’s development plan is to launch a live events and concerts strategy to increase brand awareness among Europeans and Americans, who represent the largest music streaming market in the world.

The policy of the music streaming service aims to remove most of the barriers between the artist and the direct music fan. The fewer these barriers, the fewer intermediaries in the chain, the more popular this artist becomes and the more income he can receive when monetizing his work.

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