Most users know almost nothing about the existence of the so-called fake playlists. It is difficult to distinguish them from a person who has never encountered them. And few will be able to distinguish a fake playlist from the present. We will share relevant experiences that can be useful to many.
To begin with, you should explain why fake playlists are created. Let’s start with the fact that they are created by fake performers. Music streaming services pay royalties to performers for hosted audio content. The more auditions the playlist gains, the higher may be its monetization. The more auditions on the service, the less the share of one musician or playlist in royalties, since payments are divided into a larger circle of performers.
Thus, the music streaming service pays itself or underestimates payments to real music rights holders. It would seem that this is small money. But imagine, for example, a colossal audience of 350 million users, which today has the leading streaming music service Spotify, as well as its colossal media stack of 70 million tracks. And then it will immediately become clear that these are quite impressive amounts.
This story about fake music at the end of last year was promoted by the Music Business Worldwide website. Journalists of the publication investigated and claimed that the Swedish streaming service Spotify secretly pays the musician fixed fees for creating tracks according to step-by-step instructions. The song must certainly be played on certain instruments and correspond to some kind of mood. And then they used all these tender, relaxed and brutal tracks to fill out their advertised curatorial playlists. In light of the fact that these playlists listen to millions of people around the world, and the appearance in them can give the musician a green light in the highest music league.
So, let’s talk about the main signs of a fake playlist. Firstly, there is something indescribably funny and primitive in music that flows from headphones. Secondly, we pay attention to the author of the playlist and the musicians of the tracks. You can search for him on the Internet. Most likely, an artist with a similar name simply does not exist. This unequivocally suggests that the playlist is fake. And finally, such a playlist will have millions of auditions. With a very low quality of music, which after a minute of listening I just want to turn off, such numbers seem, to put it mildly, just strange. It was as if his personality was shaken out of each track. After some time, any variation like a muted synthesizer part in the background or a piano pedal clip seems full of drama and expression.