The music world has changed. Compared to the last decade, releasing music today has become much easier: anyone can upload a track to iTunes, you don’t even have to leave your home for this. Preparation of the release also does not cause problems: you can draw the design yourself, and various online services do a good job of mastering. With intros like this, it’s no wonder so many start learning how to start their own label.
Sooner or later, every musician, after several releases on record labels, begins to think about opening their own music label. The idea of starting your own record company probably visits many musicians. But what to do when you finally decide to make your dream come true? What needs to be observed and considered?
Creating your own label has a number of advantages. You will be able to publish your music, and the music of your musicians without intermediaries, and get the maximum benefit from the release of your albums.
You will be able to independently manage release dates, pricing, and promotional campaigns for your label, while having complete sales statistics.
At the very beginning of the journey, the label must stand out visually, so the development of a unique release design language plays an important role. The cover is the first thing the listener will see on the catalog showcase. New labels need to clearly prioritize. At the very beginning of the journey, it is better to shift priorities from earnings to promotion.
The sale of music is the same market or marketplace, so the release of releases is impossible without distributors.
At the beginning is the question of what genre of music your label should mainly cater to. Record producers of a certain genre often find it easier to establish themselves in the music market. Once you have made your decision in this regard – it probably won’t be too difficult for you – the next step is to choose the right and appropriate legal form for your company.
EAN is often referred to as a barcode. This code must be present on products in order for them to be sold. Therefore, if you want to distribute your music on physical media, then such a code is required. However, you don’t have to buy your own EAN, you can also get it from a shop or pressing plant. The purchase of this barcode costs an average of 330 euros once for 10,000 articles.
Creating a music label has to take into account many things. If you want to start a label, you must be entrepreneurial. The work of a music label is considered a commercial activity, but does not require proof of training or special knowledge. In any case, it is important that you seek good legal advice because the rules in the music industry are very complex and mistakes can quickly become costly.
The founding of a label always means the legal protection of oneself. For example, all rules relating to topics such as copyright, trademark law, publishing law, and competition must be followed. You should also familiarize yourself with the topics of licenses and compulsory insurance. You also need to know how to deal with ancillary copyright exploitation society. More information can be found on their websites.
In any case, you should find out about funding opportunities before starting a label. Building your own label means creating ongoing learning and profitable relationships.