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How Do I Submit My Music To Labels?

The cooperation of both a beginner and an experienced artist with a label is a mutually beneficial process. This is one of the effective ways to promote music. But, unlike self-promotion of their music, when working with a label, the artist will have to give him a significant part of his income. But how do you present your music to a label?

Unlike distributors who only promote a release in digital storefronts, labels are involved in complex marketing. It includes advertising, PR, as well as the spread of memes on social networks and the launch of challenges on TikTok, which has become an increasingly effective form of promotion in recent years.

The label makes it easier to negotiate ads on platforms with high barriers to entry, such as audio ads on Boom, which now costs a lot of money. Also, labels can provide the artist with a studio or film crew for a video, sponsor an album recording, or arrange a collaboration with a brand.

There are simply no obvious and always working ways to get on the label.

First you need to find the label’s mail and send your demo. Artists think they don’t read mail, but they are very wrong. Of course, there is a human factor: the letter may go to spam, get lost in the message flow, or the manager may be in a bad mood. However, the method is working. If the material is good, there is every chance to break through so easily, into a frontal attack.

Through friends who have connections with the label, you can also start cooperation with it. They can show your demo in person, or send it on their behalf by mail. There will be more attention to the track, the chances are increasing.

You can make joint compositions with the artists of this label. Sometimes, it’s easier than getting on the label directly.

Try it free

You can do nothing at all. Write music, promote material on your own, use music streaming services and social networks. If you succeed, the label representatives themselves will come with offers. Most of the time, that’s exactly what happens.

Thanks to the label, it is easier to negotiate advertising on platforms with a high entry threshold, which now costs a lot of money. Whether you need a label or a distributor will suffice depends on the specifics of your music and career aspirations. For example, your music is niche and not aimed at a mass audience. You are not interested in mobile content, and the possibilities for synchronization and use in video games are limited.

Thus, everything except digital distribution, you can do yourself by sharing your tracks with the owners of suitable sites, radio stations or streaming services.

The better result you showed before the label, the better conditions for cooperation you will receive. This is logical, because investing in the early stages of any project is very risky. Most labels are interested in artists with an already viable model and positioning when the only question is scaling the project.

Try it free