Apple Music has become one of the largest music streaming services in the world. With over 30 million subscribers, it’s the second-largest subscription service in America. It was only a matter of time before people started to wonder how much Apple pays per 1 million streams on their platform. The answer is complicated because there are many factors that come into play when calculating this number.
Apple Music pays per stream, which is complicated because payouts depend on subscription rates. For example, if a person has an Apple Music free trial and streams 1 million songs, the payout to artists will be different depending on what country they are in.
Payouts per stream depend on subscription rates, too. And these vary wildly (for example, from $2 a month in Turkey to $16 in Denmark). Different subscription types cost dramatically differently. Thus, the pay varies a lot, for example 2,303 USD per million streams in India and 12 000 USD in Norway. The average across the leading 50 countries is around $7 000 per million streams.
Payouts also vary based on what type of subscription one has with Apple Music: for example, a family plan costs $14.99/month whereas an individual membership only costs $9.99/month. Artists get next to nothing for free trials (obviously).
So complicated stuff, huh? But the quick answer is: a lot, and the more you do it the more you get (ask Tay-Tay if in doubt).
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