Canadian rapper Aubrey Drake Graham has a fortune of $75 million, and ranks fifth in the ranking of the most popular artists in the hip-hop genre. The rapper earned his fortune not only thanks to music and tours. The Canadian has signed sponsorship agreements with companies such as Nike, Sprite and Apple.
The Swedish music streaming service Spotify has published an analysis of auditions over the past decade – from 2010 to 2020. The most popular performer among users during this period was Drake – his tracks were listened to more than 50 billion times.
Drake set a new musical record – he became the first performer in history to gain 50 billion auditions for Spotify. Now on the music streaming service there are twelve releases of the Canadian rapper of various formats, including his debut mini-album «So Far Gone».
In 2018, Drake’s album «Scorpion» received platinum status right on the day of release and was listened to a record number of times on the same Spotify.
It was Drake who became the star of the Swedish streaming music service and its best artist in all its existence.
V2019 year, Canadian rapper Drake managed to earn $12.1 million with the help of Swedish streaming. This amount seems fabulous not only for beginners, but also for most already held and popular artists. Data for 2020 have not yet been published. One can only assume that the amount of income of the popular Canadian rapper from listening to Spotify this year has increased many times, since the number of auditions on streaming in 2020 is twice the figures of the previous year.
Royalties that go to musicians are part of all the money that is distributed among musicians at a fixed rate. The artist whose songs were more often played on the service will receive more. He has a much higher payout rate. And those artists whose tracks sounded fewer times will be considered secondary and are unlikely to be able to count on the level of payments provided for leaders in the number of auditions.
So, the more popular Aubrey Drake becomes on the Swedish music streaming service, the more streams he has, the higher the percentage of payments from the total number of listenings he will receive for the previous year.