How To Promote Your Music Online On Spotify

Not only music artists, but even ordinary users are often interested in how to make money on Spotify. With the right approach, you will be able to monetize your activities, receiving a good monthly income. But it is worth noting that making money on Spotify is also available to ordinary users who have nothing to do with music at all. In general, we will tell you further about all the available ways to make a profit.

Promotion Strategies

An artist releases a track and is faced with the question of how to make his work heard and how to promote his track on music platforms and bring it to the TOP charts.

And this is one of the most important questions – after all, without advertising his work, the artist will mark time. Even if new material is being released, without attracting an audience, you simply burn out without feedback. Let’s look at the main ways to promote a track:

  1. Through playlists of streaming platforms and digital showcases – with the help of a label or independent pitching;
  2. Targeted advertising on Tik-Tok, Instagram, Youtube;
  3. Seeding in social networks – native advertising in public pages, with bloggers;
  4. Outdoor advertising – QR codes on banners – is more relevant for more famous artists;
  5. PR in the media and thematic publics.

Of course, there are other ways to promote, but I have listed the most basic ones.

The Importance of Promotion

Luckily, we live in a digital age where you can reach your target audience with careful planning, careful targeting and very small budgets. In fact, many famous personalities of our time have achieved their breakthrough and fame through online platforms like Spotify and social media. Promoting your music is essential as it will help you introduce your music to new audiences and increase your following on platforms like Spotify.

If you don’t promote your music, your target audience won’t be able to find and listen to it, and therefore won’t be able to appreciate your talents and help you climb the ladder of fame. Promoting your music also increases people’s interest in it and creates buzz around you and your songs. As a result, you’ll be able to book more gigs, do more collaborations, sign better deals with labels, and get other opportunities in the music industry.

Promoting Through Spotify

One of the main ways to reach an audience on a green streaming service is by pitching Spotify playlist curators. Despite the fact that many people know about pitching, not everyone understands its essence. Wrong actions on the part of the artist will make pitching Spotify curators the most effective way to be consigned to musical oblivion.

From this point of view, Spotify is the best platform for promoting creativity, allowing you to connect with potential fans while listening to music. That is, any Spotify user is always a click away from the artist’s page.

Discovering Music on Spotify

There are three main ways that users can discover new music on Spotify:

  1. A dedicated premium showcase (such as the new releases section);
  2. Algorithm-based recommendations;
  3. Playlists: editorial and automatic.

More than 70% of music listening occurs through playlists, rather than from a search query or artist page. The first two channels are difficult to use on your own – they are controlled by algorithms. The third method is much more interesting, since it can be accessed by any musician who has used one of the distributors and received a Spotify For Artists account.

Creating a Spotify Profile

Before starting promotion on the site, you need to evaluate not only the return on your own investments in advertising, but also the capabilities of the site itself, growth potential, risks and problems.

The first thing an artist must do on Spotify is create a profile. The setup takes place through the Spotify For Artists tool, where you can not only upload photos and music, enter a description of the project, but also track statistics. It is advisable to create your Spotify profile in as much detail as possible. The user journey through your page should be simple, clear, and comprehensive.

Pitching to Spotify Playlists

One of the easiest ways to promote music on Spotify is the SUBMISSION FORM. The form is a real cannon for a beginning artist. For example, the popular New Music Friday program on BBC Radio 1 focuses specifically on the Spotify charts when preparing its episodes.

To send music to playlists on the site you need to:

  1. Either go to the “Home” tab and click “Submit From Next Release”;
  2. Or go to the “Music” tab, select “Upcoming”, and then click “Submit A Song”.

You can only send one song from one account. In this case, the track must have all metadata filled in (the more it is filled in, the higher the chance of being in the playlist). Moreover, if the track has already been released on the site, you will not be able to use the offer form – Spotify will determine a re-release.


Getting on Spotify playlists is a key way to promote your music, but it requires careful planning, strategic pitching, and attention to detail in your profile and submissions. With the right approach, however, you can increase your visibility, attract new fans, and ultimately boost your career as an artist.

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Read also: Why Isn’t My Spotify Premium Subscription Active?

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