Over the past years, you can see how popular music streaming services wanted to come to India. The Resso music app did this in test mode at the end of 2019, and in March 2020 the official launch took place. But this does not mean that Resso is made in India.
Resso is a music streaming app created by the private holding company ByteDance, also known as Beijing ByteDance Technology. It is a Chinese company founded in 2012 by Zhang Yiming. ByteDance is headquartered in Beijing. This company owns a number of well-known and popular Internet services, such as TikTok.
But when relations between the two neighboring countries (India and China) escalated, the Indian authorities took a different look at the activities of Chinese companies in the country. As a result, dozens of Chinese apps, including TikTok and Helo, were banned in India in 2020. But, despite this, Resso managed to avoid such troubles. Moreover, this music application began to gain popularity, including thanks to these events. Indeed, in addition to being a music application for streaming music, Resso makes it possible to communicate with friends and connoisseurs of the same music.
The creators of Resso made the right decision when they came to the conclusion that Generation Z social networks take up most of their free time, and bet on the social aspect of this streaming application. And users appreciated the fact that in addition to listening to music on this platform in automatic endless mode, it is possible to comment on songs, create videos and various images and share them both within this application and on other social platforms and instant messengers. For Resso users, it is convenient that there is a free subscription, although it involves listening to ads, and a paid subscription, which does not involve ads. Users also highly appreciated the possibility of a free trial period of two dozen days with paid subscription features and without listening to ads. It should be noted that the Resso music streaming app has gained particular popularity among music lovers from India and Indonesia due to the dominance of local music content as well.
All these factors have positively influenced the promotion of Resso in India, despite the fact that this music streaming application is Chinese in origin. The company itself plans to continue to improve and expand not only in India, Indonesia and Brazil, but also in other countries of the world.
It should be noted that the Resso music streaming app has gained particular popularity among music lovers from India and Indonesia due to the dominance of local music content as well.