First sickening remarks about blacks and Jews, today an internal investigation launched by Adidas in connection with “improper behavior” towards women …
The once popular American rapper and fashion designer Kanye West continues to sink. A portrait of a man who lost everything in a few weeks: the respect of his peers and his fortune is Kanye West.
In the United States, it is the god of rap. God of generations Y and Z, black and white hoodies. It’s simple: if you are between 15 and 30 years old, you listen to Kanye West, this is an inspiration for all the youth of the 2000s.
Vincent is 19 years old and black. Robin, 18 years old, white. Vincent started a rap group at the age of 14 to be like his idol. Robin dreamed of wearing Yeezy, those iconic sneakers born from a collaboration between the artist and Adidas.
These two Washington kids grew up in the shadow of this prolific creator, in turn producer, rapper, pop star, human, stylist, entrepreneur, billionaire, politician, oscillating between genius and insanity, black advocacy and reactive provocations that dismiss his name, Kanye, Yeezy, Ye (his official name as of 2021), as well as many facets of his personality with hidden springs.
But after two months, they no longer understand him. They witness the monstrous self-destruction of their hero. Kanye West jumps right into the background. At the end of September 2022, the rapper crashes into Paris Fashion Week wearing a shirt with the white supremacist slogan “White Lives Matter” (“White Lives Matter”). In the days that followed, he repeatedly made anti-Semitic remarks on social media.
Perhaps in some countries such behavior and such statements would have a positive public response, but not in the United States of America. Moreover, it is surprising to hear such statements from a representative of the African American part of the country’s population.
The result was financial shipwreck. According to the rapper, a year ago his fortune reached seven billion dollars. Today, her financial analysts state that Kanye West’s fortune has decreased to several hundred million dollars.
So, we see how careless statements in the public sphere can have a direct negative impact not only on the reputation of an artist, but also on the collapse of his financial empire.