When you decide to promote your music on your own, you will realize very quickly that this is not as simple an undertaking as it might seem at first glance. You will have to deal with music distributors who are the middleman between you and music streaming services. There are distribution aggregators and online platforms. The choice of one or both directions for music distribution will be up to you. If you have such a dilemma, then making the right decision can be difficult.
Distribution via automated Internet platforms (eg CdBaby, Tunecore, DistroKid, DittoMusic) has many advantages. Let’s consider the main ones.
Such a distributor does not check your music, but simply puts everything that you provide to him on the Internet. You don’t have to worry about someone rejecting you or someone criticizing your work, which can be very frustrating for a creative person.
The content delivery process is very simple, everything is done through an online platform and there are no formalities, this is cooperation without paper contracts and with consent on the site. Posting a song can be very fast. It may be just a couple of days or even a couple of hours.
Aggregators often try to attract customers by offering additional services such as promotional packages, royalties, and a database of radio stations. There are quite a few artists who would love these perks, but they exist and only sound good, especially to those who do well in an international career.
And now let’s talk about the disadvantages of working with online platforms, there are also a lot of them. You must immediately pay for the placement of your song. And in this case, no one will be able to predict the possible profit from listening to it, as well as the potential number of streams. You pay upfront.
Such an online distributor does not help in any way in promotion, does not carry out promotion, does not support the exposition of musical content. This means that your song will go into the basket with tens of thousands of other premieres that will be released on this streaming service that day.
Most often, it has the ability to change metadata (artist, composer, performer, track data). In practice, this means that if you make a mistake somewhere, in order to correct it, you will have to delete the content (song, composition) and reload it. As a result, you will most likely lose all statistics on services (for example, the number of plays) and you will have to start promoting the song from scratch. Such errors happen quite often.
Online music distribution platforms are the most popular option for artists today, and they are used more often. But in this case, certain skills will be required for the artist himself, on whose shoulders all responsibility for the distribution of his own music and its promotion in the music market falls.