K-pop girl group NewJeans has released a new music video for their song “OMG”, which takes place in a modern and unusual psychiatric hospital. Directed by Shin Woo-seok, who previously worked with the group on the “Ditto” music video, the clip portrays a safe space where the members of the group can talk about their feelings.
The video is a departure from the typical horror themes often found in music videos featuring mental hospitals, instead portraying a more positive and supportive environment. The clip showcases a diverse range of individuals, highlighting the message that everyone can experience mental health issues and that it is important to seek help and support.
“OMG” is an R&B composition with a hip-hop rhythm, and also features elements of trap and British electronic music. Interestingly, Hanni, one of the members of the group, co-wrote the track. NewJeans is a new K-pop girl group formed by Hybe Corporation, which also manages BTS, Tomorrow X Together, Seventeen, Enhypen, and Le Sserafim.
Despite debuting less than a year ago, NewJeans has already made a significant impact on the Korean music scene. Their debut single “Attention” and December track “Ditto” both topped the Korean Song Chart, and the group’s music has also been gaining popularity on global streaming platforms such as Spotify.
In addition to their success in the music industry, NewJeans has also been actively involved in various social issues. The group recently participated in a campaign to raise awareness of mental health and has also spoken out in support of LGBTQ+ rights.
As K-pop continues to gain global recognition, groups like NewJeans are using their platform to not only entertain but also to promote positive social change. Through their music and activism, NewJeans is quickly becoming a force to be reckoned with in the world of K-pop.
