In the bustling landscape of music streaming platforms, one name stands out: Deezer. With nearly ten million subscribers worldwide, including over three million in its home country of France, Deezer has cemented its position as a leader in the industry. But how did it all begin for this music streaming giant?
The story of Deezer
The story of Deezer traces back to the humble beginnings of Daniel Marhely, a young computer scientist with a vision. In 2006, from his kitchen in Paris, Marhely embarked on a mission to create a platform offering free access to music. Thus, Blogmusik was born, driven by Marhely’s passion for making music easily accessible to everyone. However, legal challenges soon arose, leading to the site’s temporary shutdown due to copyright concerns raised by SACEM, a French copyright organization.
Undeterred by setbacks, Marhely persevered. In 2007, he teamed up with Jonathan Benassaya to establish Deezer, built on the same principle of widespread music access but with a firm commitment to legal compliance and fair compensation for rights holders. The relaunch of the platform saw rapid success, with hundreds of thousands of users flocking to Deezer within its first month.
Deezer continued to grow
As Deezer continued to grow, its business model evolved. From its early days of offering a completely free service supported by ads, Deezer transitioned to a registration-based model in 2009, introducing premium tiers to enhance user experience and generate revenue. Partnerships with major companies such as Universal Music and Warner Music further enriched Deezer’s catalog, attracting a broader audience.
However, competition in the streaming market intensified, with rivals like Spotify gaining traction globally. Despite challenges, Deezer forged strategic partnerships with industry giants like Orange and the Fnac-Darty group, bolstering its position, especially in its native France.
The company’s commitment to innovation remained steadfast. In 2015, Deezer launched Deezer Elite (now Deezer HiFi), catering to audiophiles with high-quality FLAC audio streaming. Expansion into new markets, including the United States, marked significant milestones in Deezer’s journey.
By 2018, Deezer’s value soared to one billion euros, affirming its status as a key player in French music streaming. Yet, the company faced new hurdles, including the need to internationalize further and achieve profitability. Under the leadership of CEO Jeronimo Folgueira, Deezer embarked on a path of strategic growth and collaboration, aiming for sustained success in a dynamic industry.
Today, Deezer stands tall as a global powerhouse, boasting over 600 employees worldwide, coverage in 185 countries, and a vast library of over 120 million songs in HiFi quality. With its eyes set on the future, Deezer continues to shape the music streaming landscape, fueled by innovation, partnerships, and a steadfast commitment to delivering the best possible experience for music lovers worldwide.
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