The music business has been around for hundreds of years, but at that time, there was a moment when time seemed to stop and everything changed forever, It happened at the time of the advent of the digital format. Before the digital or MP3 format, there was a history full of changes that had to be almost forgotten in order to bring about the modern musical revolution and give birth to what we know today as digital music.
In the old days, different musical strategies had to be applied to ensure that the product, i.e. the music itself, could reach as many consumers as possible. Among these options was the typical option of paying the radio to play the single at the right time, getting contacts and TV interviews to promote new material, participating in various tours and talking to the media. These are classical ways, but, alas, modern technologies have made their own adjustments to this process.
Nowadays, and with the constant changes in the music industry, which of course go hand in hand with technology, it is still necessary to do all of the above, but in a more revolutionary way thanks to the digital format, because there is a way to distribute information through electronic means, we can say that technology has moved into the leading and complementary plane, which is very good for content creators.
You can see a clear example of this on a daily basis today when you find it difficult to understand how some artist with little talent achieves the greatest success in a short time, while perhaps other more talented musicians do not. Yes, unfortunately in the world of music it is not the most talented who thrive, but the smartest who know how to move in this industry, which has also been one of the most difficult.
The first thing a musician needs to understand is that products need to sell, but it doesn’t have to be as hard as many people think.
Music marketing is very effective, and once you get to know it in more detail, it will force the musician to change their mind about the work they are doing and become more interested in knowing what the audience wants to hear. This part is usually the responsibility of the marketing team.
Music content will only be valuable if it can be heard, and this is where marketing strategies come into play. It’s one thing to have talent, and quite another thing when people know that you have it.
In the music business, it is not convenient to remain unidirectional, but rather it is practical to be bidirectional, so not only is the artist communicating with the consumer, but the listeners communicate their reactions and thoughts to the artist, so he will seek to meet the needs and suggestions that the fans have identified. This movement promotes better communication and therefore a better perception of the music itself as it tries to meet the needs of the people. The artist will have to involve his fans in different stages of his professional life, and they will be directly involved in it.