The mega-popular Korean group BTS communicates with their fans not only at concerts. Today, there are many ways to communicate directly with your fans.
Weverse is a fan community app launched last June by beNX, a subsidiary of Big Hit Entertainment. The group currently has 6.2 million fans from 205 countries, including BTS, TXT, and GFRIEND. Big Hit created BNX through a physical division in 2018 and stated, “Instead of providing content to existing IT companies, we will create a platform optimized for communicating with fans.”
Weverse’s blocking strategy is smart. Content scattered across App V, fan cafe and YouTube is collected in one app. Here are original content, such as the exclusive release of “BTS Bon Voyage Season 4”.
BTS Weverse is a place for messaging between BTS and ARMY around the world. Through various content such as videos and images, uploading videos and images showing various aspects of BTS, leaving stories that both BTS and fans want to tell each other, they plan to expand their agreement through active communication between members and fans.
Stars write directly to Weverse, share their daily lives and comment on fans. BTS member V also plays games with fans. For some celebrity posts, there is a 24 hour time limit for support and comments. This made fans find the app more often and react immediately. In fact, in the afternoon, a post posted by BTS’s RM received 10,000 comments in one minute. The Weverse account is also linked to the Weply commercial app (Weverse Shop).
The trend towards independence from huge platforms based on strong intellectual property rights is seen throughout the agency. SM Entertainment also has its own lysn fan platform, which has already been used by millions of fans of the bands created by this label.
BTS and their fans will leave a story they want to tell each other and videos and images of various aspects of BTS will be released. Weverse is a membership-based application that provides community services to artists and fans. When you launch the app, you can choose between Korean, English, or Japanese, and all content on the platform is translated into 10 languages, including Chinese and Spanish. The BTS Weverse app can be downloaded for free from the Apple App Store or Android Google Play Store.
Music market analysts claim that the success strategy of the global star group BTS is a global storytelling that allows direct communication with fans around the world. Communication using social media such as Twitter is said to have played a big role in BTS’s success as a world-class singer.
The success of the South Korean group has a huge share of the right marketing campaign, part of which is direct virtual communication with groups of fans.