Many people already know what it is. But there are many who have heard this word, but do not know what it means and how to apply it.
Spotify is a music service that was founded in Stockholm, Sweden in April 2006. Its founders, fellow businessmen Daniel Ek and Martin Lorentson, decided to create something fun, useful and comfortable at the same time. Their final choice was a music service. A lot of time and work was invested in the project, which also required additional investments and cash injections. Not everything worked out right away, for some time this startup was even unprofitable. But the persistence of the founders and their desire to create an accessible and user-friendly music streaming platform has paid off. To date, Spotify is one of the most popular music services, competing, according to the founders, only with Instagram and TikTok, and not with other streaming platforms.
The Spotify service provides its services in most countries of the world. But it should be noted that the Swedish music streaming platform is not distributed uniformly around the world. For example, in 2022, the paid version was no longer available to residents of Russia. And the entrance to the largest Chinese market in the world in terms of the number of potential users is completely closed. The Chinese authorities believe that Spotify brings Western values incompatible with their ideology to their compatriots. Although Spotify is absolutely legal listening to audio books, various and numerous musical compositions, watching videos, you do not need to download them to your device.
This service is available not only as a website, but also as an application for any operating system, smartphone or smart device, and more recently for car media systems. But the secret to the success of the Spotify music service lies not only in the huge audio and video library, but also in very convenient preference selection algorithms, which are based both on the individual listening of an individual user, and on the experience of other music lovers. There can be a real sense that Spotify is aware of what you need. It should be said that the developers used artificial intelligence to create musical recommendations. Therefore, the algorithms of effective music recommendations take into account not only all the music content listened to by the user, but even his innermost musical preferences and mood, which seems completely unbelievable.
The Spotify music platform allows you to use its service for free, but with restrictions in the form of advertising, quality and number of plays per hour. The subscription rates for the streaming service are varied and take into account the interests and capabilities of different social strata of the population. For example, there is a promotion for students that allows you to get a premium version of the streaming service with a 50 percent discount.
As of 2022, the Swedish green giant can be proud to have the largest number of users of any music streaming service, with over 400 million people worldwide. Of this huge number of streaming music fans, about 170 million people signed up for a paid subscription to one of the tariff plans offered by this popular service.