What Is The Secret To Spotify's Success?

What is Spotify? Millions of satisfied users from all over the world will answer: “This is an application in which you can listen to music for free.” Spotify is already loved in gjxnb 200 countries around the world – and this is far from the limit, because the company plans to conquer the whole world. Who would have thought that the desire of two wealthy guys to occupy themselves with a useful and interesting business would lead to such a result. How did the Swedish startup manage to overpower Apple and Google, why is it worth trying a paid subscription at least once in your life, how did the fight against music pirates end, and what are the super-options of the music app that almost no one knows about?

Spotify is a music streaming service that allows you to legally listen to songs, podcasts, and audiobooks without downloading content to your device. Today Spotify is:

  • official site;
  • applications for all known operating systems of smartphones, car media systems and other smart devices.

The most important basic information about the company:

  • Date of foundation: 2006, Sweden, Stockholm.
  • Founders: Daniel Ek, Martin Laurentson.
  • Capitalization: 33.5 billion euros.
  • Turnover: 9.67 billion euros.
  • Net income: minus 34 million euros.
  • Number of employees: 6617.
  • The project has spread to almost all countries of Europe, most of the territories of North and South America, a number of countries in Asia, Africa, Australia and Oceania. The share of the streaming project is 36% of the world’s listening.

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The platform was conceived as a kind of instrument of justice. This approach was reflected in the basic principles of the company, which allowed it to become respected and in demand around the world:

  • Musicians receive well-deserved money for the distribution of the fruits of their creativity. There is no question of any illegal use of intellectual property: work with specific tracks begins only after signing agreements with copyright holders – solo performers, bands or recording studios.
  • Users get the opportunity to listen to hundreds of millions of songs for a modest fee. Despite the fact that Spotify takes money from “users”, the cost of accessing the application’s features is small. There is also free access, but it is very limited in functionality.
  • People can communicate with a large audience – including the performers themselves (if you’re lucky, of course). The principle of communication is implemented with the help of podcasts. It turns out something similar to a radio broadcast that can be listened to in real time or downloaded by any user who has access to the function.
  • Competitors are not under serious pressure – even small ones. The founders of the company do not pursue profit, their main goal is to bring benefits to those who deserve it. No dumping, no technology theft — the owners of Spotify, even having the opportunity to do so, do not force anyone out of the streaming market.

It would seem that the implementation of these principles should bring only losses – it is expensive, you have to master previously unknown aspects of doing business.

Today, Spotify is the undisputed leader of the global music market. And this leadership obliges him to be on top and constantly introduce the most advanced technologies to improve his functionality. It is thanks to these innovations and effective marketing policies that Spotify has held and continues to hold a leading position in the global music industry.

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