If you’re serious about music, you’ve definitely faced the challenge of creating successful playlists. If just a few years ago, music streaming services could be considered something exotic, today they account for more than 80% of the generated music content. And this is a global trend.
That is why music streaming services are so interesting for artists as a source of income. And that is why the question arises of how to make playlists successful?
The essence of playlists lies in creating your own collections of songs and music. Group similar items to create your own library, accessible from any device at any time – the easy way to listen to your favorite tracks.
If you upload your own tracks, then picking up such content will be pretty easy. For example, if you often listen to certain music, create your own playlists by style or artist. You can also create playlists, for example, from your favorite performances of your favorite artists and much, much more.
Experts advise paying special attention to social networks. Share your playlists on social networks, be as active as possible. This will allow your subscribers and just friends to become your fans at the same time. And friends will share your playlists with their friends. And so content can become popular very quickly.
Some music streaming services come with social networking features out of the box. An example is the German platform SoundCloud. It allows you not only to create playlists on your own, as is available on other similar services, but also to share them with friends, as well as evaluate playlists of other subscribers.
Particular attention can be paid to the creation and promotion of branded playlists. This is the latest marketing trend that is already beginning to be massively applied in some countries. A brand playlist is suitable not only for shopping, but also for any other situations. This is a way to communicate with the client omnichannel: through the website, social networks, mailing lists, and now music.
After all, this is how music works – you’ve been listening all summer to, say, Ariana Grande, and now this singer is directly associated with that summer. Therefore, we want each brand to have not just its own voice, but its own micro-soundtrack.
Do not forget that the playlist needs to be updated. Of course, this work can always be given to professionals, but you can do it yourself. Always keep your finger on the pulse of your music hosted on music streaming services. You have to be mindful of the need for an update that will boost your playlists on the streaming platform.
Make your playlist colorful. Take the time to design your playlist well. Tell us briefly about its author, that is, about yourself. The story should be not only short, but also intriguing. If you cannot write such an essay on your own, then contact professionals in this field.
Try to keep your playlist up to date. This means that you should closely follow the latest musical fashion and its trends. The listener sentiment and ratings of the most popular music streaming services, such as Spotify, can give you the most comprehensive information in this area.