There are many ways to distribute music. But only a few of them can be called really effective. Radio and television give a lot of coverage, but bring in little money. A significant part of the solvent audience is increasingly consuming music via the Internet. But the promo that can be obtained through radio and TV still plays a significant role in promotion.
Thanks to the proliferation of Shazam, SoundHound, and similar apps, it’s easier than ever for users to find out what song is playing from the speakers in a bar or club. For dance music writers, this is a particularly important distribution channel. If an electronic producer’s track hits the club rotation, the demand for his performances and music is almost guaranteed to go up.
When you work with a label, you don’t control everything. You pass part of the decisions to other people who report to the director of the label, owner or investor. At the same time, the degree of loss of this control depends on the structure of the label, its internal culture, politics. But in any label, this nuance is present to a greater or lesser extent. In addition to your interests, there are also the interests of the owners.
The label may be interested in your work if you have already achieved some success in the musical field. And this is quite logical, because any business will be cautious and reluctant to invest in a new project, the profit from which is not predictable in principle. The better and more reliable your reputation in the music world, the more stable your position in the music market, the more likely the labels themselves will begin to contact you with offers of cooperation. In addition, the very terms of cooperation will become much more interesting for you.
Finding and signing new artists is one of the most important areas in the work of any music label. Scouts of labels are engaged in direct work on the ground. This is the name of label field managers who are directly involved in the search for new promising artists. The main task of a scout is to find talent and bring it to the label.
Managers, on the other hand, not only look for artists, but also deal with the conclusion of contracts, conduct document management, coordinate promotions and help the artist in various issues that affect the development of his career.
You can get the attention of a major label through self-promotion on social media, personal blogging, and so on. In any case, if you are seriously engaged in self-promotion of your musical career, if you have achieved significant results in this direction, then you will be interesting for the label as well.
There is only one result – the more popular you are, the more persistently you are engaged in the development of your career, the more interesting you are for a label of any level. Therefore, no one cancels independent work. If you have already taken place as an artist, then you can safely respond positively in response to the label’s proposals, since it is unlikely that you can be offered conditions of cooperation that are initially unacceptable to you.