The end of 2022 is still far away, but those people who are trying to be in trend and keep their finger on the pulse of musical fashion want to know who today occupies the highest step of the podium among artists around the world?
But answering this question is not as easy as it might seem at first glance. In the world today, music streaming services are driving the mainstream and trends in music, accounting for four out of every five dollars earned in the music business.
Among the representatives of music streaming services, we can highlight the Swedish platform Spotify and the American Apple Music. Together, these two companies own more than half (over 60%) of the global music market. The peculiarities of the music business during the pandemic, when most of the live concerts of artists in front of the audience were canceled, determine both modern music trends and music distribution sources, most of which have moved to the Internet.
Popular rapper Justin Bieber is number one with millions of social media followers and billions of streaming streams. The artist’s popularity is skyrocketing, and he has been ranked number one on the Swedish music streaming service Spotify four times in a row.
The best-selling artist of 2022, according to music experts, is Drake, who also reached the pinnacle of his career in the rap music genre. His work brought the biggest profit this year.
Ed Sheeran is recognized as the leader of the Spotify rankings for several months of 2022. He managed to release several hits that went viral and received a huge amount of plays on many streaming services.
And, of course, one cannot fail to mention the representatives of the Republic of Korea – the star boy band BTS, which has been leading the world’s leading charts for several years and receiving prizes at the most prestigious international music festivals.