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Who Is The Founder And Owner Of Spotify?

Music streaming services are perhaps the main type of music distribution in the modern world. There is nothing surprising in this, because, according to the music market experts, from 70 to 90 percent of all the profit that the music industry generates comes from music streaming.

Spotify is considered the largest and most famous music streaming service. He owns, according to various estimates, from 31 to 36 percent of the world music market. Every third music stream in the world takes place on Spotify.

The history of the leader of the global streaming industry began in 2006 in Sweden. Two young programmers Daniel Ek and Martin Lorentson created a software product that was unique for those times. At that distant time, no one was able to appreciate the innovation.

The first Spotify office was opened in the capital of Sweden in Stockholm in the same 2006. Since then, the head office of the company has repeatedly moved from one European capital to another. But despite the location of the head office, the streaming service Spotify continues to position itself as Swedish. Apparently, this is still a tribute to the patriotism of the Swedes who created it.

The Founder And Owner Of Spotify

From the very first day of its existence, the streaming music service began to pursue a very effective marketing policy and improve its functionality as much as possible. Many innovations were brought to this streaming platform due to the close relationship between developers and users, in which their wishes were taken into account as quickly and efficiently as possible. Accordingly, Spotify has always been at the forefront of the music industry, sensitively keeping abreast of the latest trends in musical fashion.

There is no up-to-date data on the capitalization of the music streaming service Spotify yet. The founders of the service try to minimally disclose all the financial indicators of their offspring. But it is known for certain that the effective marketing and financial policy of the service has surely brought it to the first place in the world. Today, Spotify has over 380 million active monthly users.

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The service has a paid and a free version. The paid version of Spotify, as of the end of 2021, was used by more than 150 million people worldwide.

Spotify can also be proud of its wide geographic distribution. Today it is available in almost 200 countries on all continents. The flexible and efficient financial policy of the streaming service lies in the fact that the cost of a paid subscription differs significantly, depending on the country where the subscriber lives or is registered.

At the same time, users from more economically prosperous countries pay much more for the services of the service than their counterparts from economically weak countries. For example, the difference in the cost of services for users of the paid version from Denmark and users from India is almost 15 times. This is not surprising, because the average income of the population in these countries differs by dozens of times.

Despite occasional rumors about the sale of Spotify, today it belongs, as before, to its founders.

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