As all music lovers know, the Swedish music streaming service Spotify is the leader in the global music streaming market. This leading position was achieved through effective management methods, the right marketing company and wide functionality. The result was a huge number of users around the world. Today, Spotify has over 380 million active users worldwide, and about half of them are premium users. This is many times more than any competitor of this streaming platform. It should be understood that these figures are updated daily. This service is available in more than 180 countries around the world as of the end of 2021. Therefore, it is not surprising that a lot of different information is circulating around the company, and interest in the history and activities of this music service is not only not fading, but is growing every day. To understand who owns Spotify today, you need to familiarize yourself with the history of the creation of this world-famous platform.
Everyone knows that representatives of creative professions need their own audience. Authors and artists of the musical direction are no exception. Their creativity serves people, otherwise all meaning is lost. The emergence of online music services has enabled musicians not only to vastly expand the number of their listeners and fans, but also to earn more money, which is not unimportant.
And there has never been a shortage of lovers to accompany their lives with their favorite musical compositions. This mutual interest of performers and listeners in each other gives rise to the huge popularity of music streaming companies around the world. And Spotify is certainly one of those companies. What’s more, Spotify is one of the most leading and popular online music services.
Spotify is an independent music streaming platform and international media service provider of Swedish origin. The company is legally registered in Luxembourg and headquartered in Stockholm, Sweden, although there are offices in 17 countries around the world. Established in 2006, the company is dedicated to providing an audio streaming platform, the Spotify platform. Its founders were Daniel Ek and Martin Laurentson. They opened the first Spotify office in Stockholm at 20 Riddargatan. And since they themselves were friends, they hired those they knew well and could trust – Danielle’s former classmates and colleagues. But already in 2007, Spotify actually ceases to be a Swedish company (but remains so), as Daniel Ek moves to London and the company’s head office is moved there. Daniel and Martin are persistently looking for investors, but they are in no hurry to invest in a little-known company.
Therefore, friends invest their own finances and this has paid off, because this self-confidence has a positive effect on investors. Later, the creators and the team of like-minded Spotify faced inevitable difficulties and competition. The main office was again moved to Stockholm. Crises alternate with ups and downs. But the company already has enough experience and professional potential to overcome obstacles, as well as grow and develop further as one of the most popular music streaming platforms in the world. Daniel Ek and Martin Lorentson still own their hard-earned Spotify, although the company already has a fair amount of solid investors.