Today, music lovers don’t need to collect CDs to enjoy their favorite music as there are many music streaming platforms. They allow you to listen to music at any time, even without being at home. Tidal is one such streaming service. He is popular in many countries around the world, and the number of his fans is growing. But the secret of Tidal’s popularity lies not only in the high efficiency of music streaming, but also in the popularity of the owners of this music platform.
The fact is that for most of its history, Tidal belonged to the famous musician Jay-Z and 15 other artists. The Tidal service was originally planned as a platform that supports music artists and gives them the opportunity to develop creatively. Therefore, Tidal has a lot of not only music, but also video clips and podcasts, and the earnings of musicians here are considered the largest among streaming platforms. This is no coincidence, because Tidal has been an artist-owned music service for many years. And who can better understand what an artist needs for successful creativity and self-realization, if not his colleague in the music industry?
Jay-Z made the right decision by inviting artists to co-found Tidal. And not just artists, but the most popular, including world-famous musicians and performers. Madonna, Usher, Beyonce, Rihanna, Chris Martin and others – there are hardly real music lovers who have not heard these names.
This approach to business ensured the most efficient operation of the streaming service. And the reason for this is very simple and ingenious, like all simple solutions that always work – the owners of the service are people who are familiar with all the intricacies of the modern music industry firsthand. Who, if not they, can keep up with the times and musical fashion, thereby giving the work of Tidal a new impetus …
Indeed, when the platform was owned and run by artists, its popularity began to grow exponentially. Grateful subscribers finally got what they have been waiting for and what other Tidal colleagues in the streaming music business could not provide.
Particular attention in the work of the service began to be paid to ensuring the high quality of sound, since it is important for artists not only to participate in the musical process, but also the quality of their work. After all, this is what the listener appreciates.
So Tidal users got the opportunity to listen to their favorite music in HI-FI quality. This quality allows you to listen to music without loss, that is, the sound is as close as possible to the original.
For six years, the Tidal media library has grown, as has the number of subscribers. Today, Tidal is available in over 50 countries around the world, and the popularity of this music platform continues to grow.
Not surprisingly, businessmen became interested in the Tidal service. Purchase offers began to come in, one of which Jay-Z accepted.
So in the spring of 2021, Jack Dorsey, the founder of Square (and Twitter), along with representatives of this most successful fintech startup, announced the purchase of a controlling stake in Tidal. At the same time, the participants receive shares in the company, and Jay-Z also becomes a member of the board of directors.
Tidal subscribers hardly noticed any changes in the operation of the service itself. In any case, we hope that the change of owners will benefit both the listeners and the artists, for whom the Tidal service was originally invented.