Equipment from a corporation from Cupertino has always been famous for its high quality and great capabilities. But among the huge number of advantages of apple gadgets, there are some disadvantages that not everyone knows about.
Specifically, Apple requires apps to ask the user for permission before tracking them on the iPhone, but some apps bypass the rule to collect data. As a rule, data collection should be officially carried out only with the consent of the user himself. Any other action may be considered illegal.
Since the release of iOS 14.5, Apple has required apps to ask users for permission before tracking their activity in other apps and websites on iPhone. However, according to a report published by the Washington Post, some apps manage to bypass this feature by collecting data without prior consent.
The report published by the authoritative publication claims that these applications send huge amounts of personal data to third-party advertising companies. The information includes your IP address, available storage, iOS version, and even your iPhone’s battery level.
Sybo Games, which is in charge of smartphone games, says it needs to send some data to ad networks in order for the software to work properly, but denies using the data for advertising purposes without consent. However, by combining some of the collected data, advertising companies can easily target personalized ads to users. Apple has been notified of these actions. However, the company has yet to take any steps to prevent tampering.
Prior to iOS 14.5, apps could track users by default using a unique ID. The practice is quite common – you must have already logged into a website to find a certain product and then were bombarded with advertisements for that same product in various places on the Internet. And you just don’t understand where a huge amount of intrusive advertising came from on your gadget, although you didn’t even make any relevant search queries.
While some users find it positive to have personalized ads, meaning they are more likely to find something relevant in these ad spaces, others find this practice offensive and prefer not to share this information. While some users find it positive to have personalized ads, meaning they are more likely to find something relevant in these ad spaces, others find this practice offensive and prefer not to share this information.
Unauthorized leakage of personal data can become a big problem for the user, because it is completely unknown who and how will be able to use them and, most importantly, for what purposes.
The leak of such compromising information about the Cupertino company and the gadgets it produces has significantly reduced the attractiveness and popularity of these devices for many admirers of apple technology.