The Super Bowl is one of the most significant sporting and cultural events in the United States of America. A half-minute commercial, which is broadcast at this mega-popular event, costs at least seven million dollars.
But… The National Football League doesn’t usually pay the artists that show up every year, though it does cover the ‘production costs’.
Rihanna has not received any financial payouts for her much-discussed 2023 Super Bowl halftime show. While it may seem surprising, the National Football League is not accustomed to paying millionaires to hire artists who perform in the much-anticipated sports finals game, although it takes responsibility for the resulting “production costs”.
Like the interpreter of Umbrella, singers such as Beyoncé, Katy Perry, Jennifer Lopez, Shakira, Justin Timberlake, Lady Gaga, Bruno Mars and Eminem have performed on the same sports stage without earning a single dollar.
“We don’t pay artists,” an NFL spokesperson told Forbes in 2016. Brian McCarthy, the league’s vice president of public relations, confirmed to Newsweek that “all show-related expenses” are covered, and while performers don’t receive cash for their performance, they are paid union scale, which is minimum wage. guaranteed by a collective bargaining agreement in force in the United States.
However, this does not mean that translators do not benefit. While many claim to do so out of love for the audience and the experience of participating in this great event, the recognition they receive is also huge and usually results in profit. It should be noted that millions of people follow the Super Bowl through their screens, especially at halftime.
In the specific case of Rihanna, she captivated both the media and social media users. After a six-year absence, the Barbados-based artist has made a spectacular comeback and become a major trend.