Save 20% when you use code “Smile”. Offer ends in:
Save 20% with “Smile” code

Why Is Tidal Increasing Price?

In a climate where cost hikes are becoming the norm, Tidal, the renowned music streaming service, is poised to join the trend by revising its subscription prices. As economies globally grapple with the aftermath of the recent economic downturn, Tidal’s decision to increase its prices appears to be a calculated move in response to these financial challenges.

Reports have surfaced that users across the United States are receiving notifications detailing an impending increase in the monthly cost of Tidal’s standard HiFi tier. Subscribers in the US have seen a jump from the current $9.99 to $10.99 effective August 1, 2023. International users are not immune to this change, as numerous reports on Reddit indicate similar emails being dispatched to subscribers in markets spanning the UK, Germany, Spain, Mexico, and Argentina.

Billboard, a reliable source in the music industry, has confirmed that Tidal is officially communicating the price hike to its subscribers via email. This adjustment seems to mirror a growing pattern in the music streaming sector. Notably, last October, Apple Music implemented a similar price increase, raising its monthly fee from $9.99 to $10.99. Amazon Music, another industry heavyweight, followed suit in January, further establishing this industry-wide trend.

Interestingly, this isn’t the sole adjustment that Tidal is making to its pricing structure. In addition to the increment in the standard HiFi plan, Tidal is also modifying the pricing of its family plan. This adjustment will see the family plan’s cost rise by two dollars, shifting from $14.99 to $16.99. On the other hand, Tidal’s HiFi Plus tier, which offers premium features such as Dolby Atmos music, Sony 360 Reality Audio, MQA tracks, and hi-res FLAC, will maintain its price of $19.99 in the US.

Although fewer reports have surfaced regarding international HiFi Plus subscribers receiving price increase notifications, at least one subscriber in Argentina has publicly acknowledged receiving such an email.

As the world grapples with the economic intricacies of our time, Tidal’s decision to adjust its pricing strategy seems to be an adaptive measure. The ripple effects of the global economic downturn have been felt across industries, necessitating adjustments to maintain business stability and ensure the continuation of quality services.

Try it free

Key Points:

  1. Tidal, the music streaming service, is increasing its subscription prices in response to global economic challenges.
  2. Subscribers in the US will experience a price jumped from $9.99 to $10.99 for the standard HiFi tier, starting August 1st, 2023.
  3. Similar notifications have been sent to subscribers in various countries, including the UK, Germany, Spain, Mexico, and Argentina.
  4. The adjustment aligns with a larger trend seen in the music streaming industry, with Apple Music and Amazon Music raising prices previously.
  5. Tidal is also raising the cost of its family plan by two dollars, shifting from $14.99 to $16.99.
  6. The premium HiFi Plus tier, priced at $19.99 in the US, remains unaffected by this change.
  7. This move is indicative of businesses adapting to economic challenges to ensure continued quality service.

In an environment where economic fluctuations are steering changes across various sectors, Tidal’s price increase underscores the broader challenges faced by companies as they navigate a financially intricate landscape.

Try it free

Transfer playlists between 125+ music services