The story of an attempt to ban the Chinese music streaming application Resso has spread all over the world. Dozens of Chinese apps have been blocked in India, and not only entertainment sites, but also educational and scientific apps have been hit. The developers tout Resso as the world’s first social media music streaming app and propose to make social sharing the centerpiece of the user experience, making it a first in the music industry.
The story with this application in India is reminiscent of a crime detective. Initially, TikTok, owned by the same company as the streaming service Resso, was banned in India. The reason was the conclusion of the Indian state security service that the popular Chinese social network collects confidential user information and passes it on to China’s special services. There were also allegations of distributing child pornography and more. Everyone expected the Resso music streaming app to be banned as well.
It must be said that the application has received the greatest popularity in India. This streaming app is currently active in China, India, Indonesia, and Brazil. But the geography of the application plans to expand significantly in the near future. By the way, Indian users accounted for more than 60% of the streaming service’s subscribers. Such a loss would definitely mean a huge step back in development for him. India’s music streaming industry has nearly 500 million users. It is indeed a huge country with enormous opportunities, in particular for music streaming. Indians have been fond of music for centuries. Indonesia is the fourth largest country in the world in terms of population. The internet penetration rate in the country is 64.8% and continues to grow, so this market is important for the Chinese music streaming service, but India still plays a paramount role.
In addition to India, Resso has previously operated in Brazil and Indonesia. But TikTok Music, which is more tightly connected with ByteDance’s main app, as its name implies, took its position in those other two areas last year.
However, TikTok Music was not released in India, most likely due to the country’s restriction on the main TikTok app. The Indian government suspended the TikTok app’s domestic distribution, citing worries that China’s government would have access to user information on the video-sharing website through ByteDance, a Chinese company.
Resso was unaffected by the restriction at first, but since TikTok Music is more tightly linked to and integrated with the main TikTok platform, it probably stopped ByteDance from replacing it with it in India.
Resso turned off its ad-supported free tier prior to the debut of TikTok Music. Given that music platforms’ free tiers are frequently loss-leader offerings used to upsell premium subscriptions, TikTok Music’s decision to launch in Indonesia and Brazil made sense.
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