Do you create music and feel that you are doing quite well? Do your friends and acquaintances like you, and do you believe in their sincerity? So why not make yourself known to the whole world? Make it so that everyone can learn about you – create your own music website. Do you not understand anything about websites? It’s not a problem.
Don’t listen to those who claim that gaining popularity is only worth it through Spotify, social media, TikTok, and YouTube, and that a website is a waste of time. Just browse through your favorite bands and artists online. Each of them has an official website. Believe me, they didn’t open it just for the sake of it.
The music website is universal and all-powerful. It will become your flight control center: if good music is promoted correctly, you can soar high. The site will bring together all the tools for promoting your project, including links to social profiles and communities, video hosting platforms, music services, and stores. Moreover, you can attach your own store to the site and sell music, including physical copies, at a price that you set yourself. iTunes is certainly good, but it dictates its own rules and takes a large commission. On your own website, you are the master of your domain and do everything as you please.
However, one must know how to manage freedom. Here is a list of must-have elements for a good music website. Don’t worry about where to get it, we’ll tell you that too. So…
About Yourself
Set aside false modesty – present your project in full scale. The homepage exists precisely to sell, so if you have a quality video or a very good photo, that’s exactly where they belong. The public should know their heroes by face (for a more detailed examination from all angles, of course, you will have a section with a gallery). Encourage the desire to get to know your music with easy access to audio treasures, with some stimulating call to action like a “Listen Now” or “Download Track” button.
When working on the website’s content, always keep in mind those who will be visiting you for the first time. Take the initiative and introduce yourself. An interesting and candid biography will bring you closer to your audience.
Announcements of Performances
Are you planning a live performance? The schedule of your concerts should always be on the website. In any convenient form – news feed, blog, or calendar. This is your bridge from virtual existence to the real world, filled with the vibrant emotions of true fans. Publish announcements for upcoming performances with the option to purchase tickets in advance – this will make it easier to gather people.
You can enhance the effect by sending out a newsletter to your contact database. Usually, in such letters, along with the information about the concert, a link for registration or confirmation of attendance is included. It’s not worth letting an important event take its course on its own.
Reviews
Give the opportunity to express the positive emotions from the performance to those who were lucky enough to be there. The review page is your wall of fame and the best way to share winning recommendations. People tend to trust the opinions of those around them more than promotional materials. Let your admirers do the work for you; all you need to do is lightly moderate the section, removing provocative statements. The very fact that there is a possibility for exchanging opinions will increase fan loyalty.
Contact Information
This is one of the most essential sections of the website, and it is primarily important for you. If the right people are interested in your work, they should have the opportunity to get in touch with you. Perhaps this is the very opportunity when you are wanted to be invited to the radio or asked to speak at an event – why guess, it’s better to know for sure. And the intuitive contact form will help you with this. Missed opportunities do not make anyone happier.
Sharing
Your site will be incredibly attractive. We speak with confidence because we know about the tool that will make it fabulous without a single line of code (more on that shortly). Well, for now, just accept it as a fact: you will have a stunning professional website.
Of course, such beauty will make visitors (not just friends and your loving family) want to share it on social media. Maybe even with specific content, like videos. Therefore, absolutely every page should contain social sharing buttons. In the footer or in the header – you decide for yourself where it looks better. As long as it’s in sight. By linking the website to your social media accounts, you will strengthen your connection with the audience.
Graphics, Photos, and Art of Good Quality
Any visual materials, if done well, attract interest to you. You can create beautifully edited images that your fans will use as desktop wallpapers, or post a couple of posters for download as a bonus when purchasing tracks. Your website is a great place to sell souvenir products: t-shirts with the cover of the new album, caps, badges, backpacks – anything you can think of. Let information about you spread, even in the literal sense.
Audio Player
You know what could be cooler than links for free listening to tracks? A convenient built-in player! Right on the website. This way, you will keep the visitor and not lose them when they switch to another resource. Ideally, it would be great to allow users to download and purchase your tracks without leaving the site.
Everything Can Be Done By Oneself
You don’t need to be a developer to create a quality music website these days. There are website builders that offer editable templates; all you need is some individual tuning.
Read also: Spotify’s Success: A Psychological Masterclass.
